Shop Black-Owned & Founded Wellness Brands: 66+ Companies To Support

mbg Beauty and Lifestyle Senior Editor By Alexandra Engler
mbg Beauty and Lifestyle Senior Editor
Alexandra Engler is the Beauty and Lifestyle Senior Editor. She received her journalism degree from Marquette University, graduating first in the department.
founders of black-owned beauty and wellness brands

Image by mbg Creative x Briogeo, John F Peters, Erica Chidi Cohen / contributors

We know we need to elevate and amplify Black voices and creators; we also acknowledge and know that the wellness world can often feel overwhelmingly white at times. This, of course, is not for lack of Black-owned and -founded brands or POC experts but as a function of what sort of voices typically get raised. As someone who writes about clean beauty, the lifestyle space, and general well-being companies and leaders, I know this is something that I can and will be better about going forward. 

"Supporting Black businesses is important because that's the way communities grow and sustain. Black-owned businesses are more likely to hire other black people. It all starts the trend of building and supporting the community," Kristian Henderson, DrPH, professor of public health at George Washington University, a natural lifestyle enthusiast, and the founder of BLK+GRN, tells mbg in a Q&A. "Being a conscientious consumer, in general, is really important. Every time I spend money, I'm deciding what I invest in. So if I say I believe in black women entrepreneurs, if I say I believe in not supporting child labor, if I say I believe in making sure that things are ethically sourced, then the question is: Would the way I spend my money also reflect those same belief systems? I also see that investment beyond the product I'm purchasing. Not only do you get the product, but you're investing in someone else's dreams."

This list is non-exhaustive, of course, but if you are looking for a new online yoga class, hair serum, or candle, start here and buy Black. It's not the most important thing you can do for the movement right now—not by a long shot—but it's well past the time we started giving Black-owned wellness and beauty brands their proper due. 




  • BYC. This Brooklyn-based yoga studio specializes in creating an open, body-positive space to connect via yoga. Currently they're offering online yoga classes and hosting a virtual wellness retreat later this month. 
  • Lauren Ash. Book a session with this yoga instructor and meditation instructor, who has many fans here at mbg. 
  • HealHous. Another Brooklyn yoga studio and cafe, this space is inclusive and community-oriented. 
  • Jessamyn Stanley. Yoga teacher, body-positivity activist, and so much more, Stanley's virtual classes can provide a moment of peace for those needing it right now. 
  • Rise and Flow Yoga Studio. Offering online classes.
  • Harlem Cycle. A cycling studio in Harlem, New York.
  • Thrive Health Lab. An L.A.-based boutique fitness studio specializing in small group training and holistic approaches to mental and physical health.
  • For more yoga studios, trainers, and influencers to follow, please see our comprehensive guide.

Lifestyle and well-being

  • Begin Meditating. A virtual meditation resource founded by mbg contributor Light Watkins made for beginners. You can also check out his mbg class, here
  • Golde. Making powders for smoothies, lattes, or face masks, this brand is one fun way to get your superfoods. 
  • LOOM. Founded by mbg contributor and doula Erica Chidi, this wellness hub offers classes and various services. 
  • Ruby Love. A great option for reusable period underwear, they make underwear, swimsuits, and workout wear for teens and women. 
  • Ethel's Club. An online membership organization for people of color, they host events, online streaming classes, and a huge network of those in the creative and wellness space. And don't forget to read our Q&A with founder Naj Austin.
  • Boié Road. Find soft, gentle textiles for your home from this Brooklyn-based designer. 
  • Dive In Well. A community founded to diversify the wellness space. Originally a roving dinner, this has now grown into an organization with many resources for those looking to get into the wellness business or looking for ways to be a wellness ally. 
  • The Honey Pot. A female care brand that uses only clean, plant-based ingredients and herbs. 
  • Alexandra Windbush. Gorgeous soy-based candles, these will bring comfort to your home right now.  
  • Yowie. Where to go if you need stunning home good items, décor, ceramics, and more. 
  • BLK + GRN. An online marketplace that features products from only black artists and creators, founded by Henderson.
  • Pillow Talk Sessions. Founded by chef Sofia Roe, this platform hosts sessions to talk about food and feelings. (Read our Q&A with Roe here as well as listen to her episode of the mbgpodcast.)
  • b condoms. The only black-owned condom company.
  • Cai Candle Co. Hand-board and crafted soy candles.
  • Tracey's Faceys. Non-medical face masks with an insert, based in L.A.
  • ElonWick Candle Co. Soy- and essential oil-based candles.
  • Go Deep. A protein powder to get you going.
  • lemlem. Breezy clothing, lounge wear, and home items from activist and former model Liya Kebede.
  • The Black Doula. An organization that provides full spectrum education and resources to all individuals and organizations ready to take the next step in creating a world of inclusion, justice and equity to birthing people all over the world.
  • The Candid Tea. Offering a variety of tea types and accessories.
  • Brooklyn Tea. New York-based loose leaf teas.
  • Yinibini Baby. Organic cotton baby clothing.
  • Eco Cotton Threads. A home textile company based in Washington, D.C. that offers Ethiopian cotton products. 
  • Peacesake Candles & Co. Hand-poured all-natural soy candles free of phthalates and a lead-free cotton wick.
  • Pipcorn. A mbg staff favorite snack, this is better-for-you popcorn.
  • Liberté. This brand sells well-crafted lingerie.
  • Dr. Sebi’s Cell Food. Teas, tonics, and supplements rooted in African herbs and medicine.
  • Lion X Wellness. A CBD company founded by Nico Marley, grandson of Bob Marley.
  • 1AND1 Life. A modern digital wellness and lifestyle platform.


Of course there are many nonprofits that you can donate to that are more urgent at this given moment (local bail funds, for example), but given this movement hinges on long-term systemic changes, consider where you make your donations throughout the year, too. Are they POC-founded nonprofits that go directly to the people? If you are looking for some that have more of a health and wellness angle, here are a few: 

I'll be updating this list regularly, so please email me at with your suggestions.

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