You probably think you're doing a good thing for your clothes when you reach for the fabric softener. And I don't blame you.
Decades upon decades of marketing have convinced millions of us that fabric softener is a vital element of the laundry process, and there's a whopping $10.8 billion market for the product.
But today, I've got a little secret for you: You really don't need to use conventional fabric softener.
Here are four reasons to ditch it in favor of an effective eco-friendly alternative: