Breaking news: Body image isn't just a women's issue.
Last year, UK online pharmacy Superdrug Online Doctors launched a project called "Perceptions Of Perfection," which asked 18 female graphic designers from around the world to Photoshop a photo of the same woman with the goal of making her more attractive to the people of their respective countries.
The results were startling: Each country's representative had her own distinct take on beauty. Those from Spain and Venezuela preferred a more voluptuous body type — tiny waists, large breasts and curvy hips — while others, like those from China and Italy, idealize a body that's stick-thin all over.
Now, the same company has released Part II of the project — and this time, the subject is a man.
They asked they asked 11 female and eight male designers from all different countries to manipulate a photo of one brave New York photographer to make him more attractive to their fellow citizens.
These are the results: