Oh, boy. Well, I think the big problem is laziness. Laziness in our industry. Laziness in the media.
It’s a myth that the vitamin industry is unregulated. We are required by law to test our products to ensure that what we say is on the label is in the bottle. We are, by law, forbidden to make false or unprovable claims. Does it mean everyone complies? Absolutely not, but to say those requirements don't exist just isn't true.
Many supplement companies just get lazy, falling back on murky claims and slacking on quality control. The vitamin industry needs to lead in quality. That is why we started the company. That said, we definitely think more needs to happen. We just volunteered to register all of our products with the FDA, and I know many of the other high-end brands are going to do the same. We all benefit by a clean industry that follows the laws.
In covering our industry, the media has also been lazy, falling back on click-bait headlines and sensationalism when nuance is called for. The headlines scream “Vitamins Do No Good,” which is a little like saying food does you no good. It depends on the kind of food, how much, when, and for what purpose. I have seen what vitamin A can do for a chronically deficient child. It is considered by every leading NGO and economist in the world to be the most efficient way to prevent childhood mortality.
Other media stories proclaim "Supplements Won't Prevent Cancer!" Well, we agree. I don't know any respected supplement company that says it would. Most supplementation is to deliver better daily health, not cure or prevent a disease.
Yet we agree with reports that we should get 100 percent of your RDA of vitamins and minerals from diet. Do you want to know how many Americans, based on the USDA (along with NIH and others) recent survey, are doing that? Five percent. And sadly, that number is trending down year over year. So, yes, you should, but very few people do. Should we ignore a very common-sense solution?
I think more vigorous pursuit of quality in our industry, and more vigorous pursuit of the facts in the media, would lead to better health for all.