Google's Top Trending Beauty Searches Are In & (No Surprise) There's Tons Of DIY

Here, we break down the highlights from Google's 2020 beauty search trends: 

The at-home trim is already tricky to master (pro tip: invest in a pair of really good shears), but cutting men's hair is arguably much more difficult. Especially if your man sports a shorter cut—shorter hair requires more frequent trims to maintain the style, and it requires a much closer eye than, say, snipping off frayed ends. That's why stylists recommend enlisting help for the job; it's not impossible to turn your barbershop DIY, but you'll need someone to help you through the process. (Find our exact how-to guide here.) 

As trips to the salon became few and far between, many decided to ditch the daily hot tools altogether and make hair health a priority. Enter: hair plopping, a no-fuss technique for bouncy, defined ringlets, sans heat styling. While any hair texture—from pin-straight to coily—can effectively plop their hair, it works best if your strands tolerate scrunching (since that's essentially what "plopping" entails). See exactly how to plop your hair over here. 

Another result of reduced salon visits? An abundance of at-home dyes. While some decided to forgo the hair color altogether, letting those silver strands weave through their roots and embracing the gray, others chose to dabble in the mighty box dye. It does take some practice to truly grasp (we suggest using a dye that washes out easily, especially if you're experimenting with a brand-new hue), but you can find all those details and the best at-home products to use here.  

Of course, the handwashing queries were thrown into the mix. Before COVID, you might have scrubbed up for 30 seconds (or the "Happy Birthday" song twice) and toweled off without a second thought. But this year, as you find yourself frequently at the faucet, your paws may feel cracked, dry, sometimes even itchy. It's no excuse to stop washing your hands altogether (adhering to proper COVID safety guidelines is crucial), but it also brings up the importance of tending to your skin microbiome. Make no mistake: The right soap matters, as does your water temperature and how long you wait to slap on a hand cream. 

It makes total sense why curtain bangs practically exploded in popularity this year: They're the most versatile type of bangs, as the fringe blends in seamlessly with the rest of your hair—perfect for those wanting to change up their look without any fear of an awkward grow-out phase. And if you're a bit timid to dive into the bang-laden waters, you can even create the beloved curtain bangs with zero chop (or hot tools!). 

Plus, it's so easy to do it at home: With a disposable, handheld tool, it's a lot gentler than professional dermaplaning treatments (professionals typically use a surgical-grade blade), and there's little to no downtime involved. Just pull your skin taut, scrape downward with feathery-light strokes, and see all the gunk and vellus hairs gather up on the blade. (Find a full step-by-step guide here.)

This year, Google's beauty search trends were all about DIY. This, of course, makes sense: In a time when you might not have access to the same professionals and treatments, you might have taken matters into your own hands—perhaps you even had fun with it.