The 5 Clean Beauty Trends Of 2021, According To Whole Foods Market
And in 2021? The global retailer bets we'll continue to streamline our beauty regimens, seeking out the brands that do more with less: from multitasking balms to upcycled formulas to the ingredients that battle maskne (and fast!), here are the trends to watch:
Stressed skin, meet ramped-up remedies.
It's no secret that all the uncertainty of this year has ramped up stress and anxiety. We also know that your mental health has a close relationship with your skin health: Not only does stress lead to inflammation (hello, stress acne...), but a constant kick in cortisol can dial down your skin's production of collagen, hyaluronic acid, and lipids to harbor energy for that fight-or-flight response.
Beauty goes waterless.
Waterless formulas continue to take the industry by storm, with new skin care, hair care, and even oral care innovations. And we salute these innovations thanks to their sustainability-minded values: Waterless formulas usually require less packaging and, obviously, don't use up water as a resource. They also typically last longer on the shelf, which means less repurchasing.
But just because you have a water-free formula doesn't mean it won't effectively hydrate your skin and hair. No, waterless skin care features buttery, rich ingredients that melt into your skin. As for hair? Work shampoo and conditioner bars into your damp palms, and they'll emulsify like a dream.
Ah, the power of an almighty multiple. The moisturizing balm, in particular, has exploded in popularity this year: When you find a product that works just as well for your chapped lips as it does for cracked cuticles, well, you keep it close by. Instead of slathering on a separate lip balm, body lotion, and hand cream with overlapping ingredients (like shea butter, coconut oil, and the like), you can moisturize in one go. One and done, as they say.
Juiced-up skin care.
Your favorite fruits and veggies boast tons of antioxidants and phytochemicals—so why not include them in your favorite skin care products? What you consume totally shows up on your skin (that's why water-dense, high-fat, antioxidant-rich foods are renowned for their glow-inducing properties), but applying these powerful extracts topically, too, doesn't hurt.
Some potent ingredients of note? Celery, mushrooms, blueberries, and watermelon—you know, all the pickings on your favorite superfood smoothies or salads.
Whole Foods Market buys: cocokind uses celery in their Pore Refining Concentrate, while ACURE's Seriously Soothing Blue Tansy Jelly Mask features blueberry extract to help brighten up your complexion. DERMA E's Ultra Hydrating Alkaline Cloud Cleanser also contains tremella mushroom to condition the skin.
On a similar note, we're seeing the beauty industry repurpose food waste to create those antioxidant-rich, superfood-inspired products. Read: Instead of extracting fresh blueberries for a polyphenol-rich serum, why not just take the leftover pulp from the juicing industry? Or use discarded coffee grounds to create a caffeine-laced eye cream?
By giving food waste new life, brands can minimize their carbon footprint—and the products are just as potent.
Jamie Schneider is the Beauty Editor at mindbodygreen. She has a B.A. in Organizational Studies and English from the University of Michigan, and her work has appeared in Coveteur, The Chill Times, and more. In her role at mbg, she reports on everything from the top beauty industry trends, to the gut-skin connection and the microbiome, to the latest expert makeup hacks. She currently lives in Brooklyn, New York.