A few years ago, I was taught by some Instagram-savvy colleagues that a quick way to gain followers was to "like" people’s posts. I would spend days and weeks mindlessly scrolling through applicable hashtags, liking every post in the feed at a rapid rate. As my followers increased, it became like a game, a drug even. I was "liking" things all the time. Early in the morning. Late at night. At stoplights. I was doing it so fast that I didn't even notice when a little message appeared saying I was unable to like any more posts. Apparently, I abused the privilege. Twice.
The first time I got kicked off, I was unable to "like" for a few hours. The second time, for a few days. This meant that as good friends and people I love were sharing important messages and ideas, I was unable to support them. In an effort to gain bigger numbers, I ended up neglecting my real community. It was a wakeup call from the universe that this is not the way to authentically grow a business.