Within moments of speaking to Andrea Mallard, it's clear that she's no ordinary CMO. Mallard joined Athleta last March, and there's no question that she knows a thing or two about brand-building—especially when it comes to acknowledging where we are as a society and where there's room for growth. In short, Mallard is determined to use her role at Athleta to make the world a better place.
"2017, what a year!" she says with an exhilarated laugh. "It was an amazing year of culture. The #metoo movement was all about making it clear that the voices of women should be heard—and that's the place where Athleta started. That's the conversation we were having 20 years ago. It's interesting to see the zeitgeist catch up to that place."
While Mallard is committed to sustainability and a positive work environment, in the true spirit of You.We.All, her biggest goal as Athleta's CMO is to empower women not just to love their bodies, but to push themselves out of their comfort zones in a way that boosts confidence and encourages them to become the strongest, bravest versions of themselves. We caught up with Mallard for an inspiring conversation about how she stays present for both her family and colleagues, how she taps into her creativity, and where she plans to take Athleta in 2018.