GT: "Yes, a blend of emotions that were going through me at the time when you get a call like that. Obviously it’s not fun. But being in this business for many years, you learn to deal with everything and maintain a rational perspective because it's only with a rational perspective that you'll be able to address the true problems and come up with clear and concise solutions. The last thing you want to do is panic.
"From a consumer standpoint, we pride ourselves on having a very strong level of communication with all our consumers... I would say that 99.9% of everyone we we interact with is, 'So… is this really what’s going on?' Their primary concern and sole concern is 'when can we get it again?' From a consumer standpoint, this is a non-issue."
MBG: Where are you in the process of figuring things out?
GT: "We have two positions. One is of course we want to identify the situation, understand what products are non-compliant that are currently in the marketplace, address it, resolve it, learn from it. Obviously then we want to go back to getting product back on the shelf that we can feel confident that it’s 100 percent compliant."
MBG: How involved is the TTB (The Federal Alcohol and Tobacco Tax and Trade Bureau) in the process?
GT: "The TTB regulates primarily product that’s above .5, so because our goal is to produce product that’s under .5, the TTB is not so much involved with that – they’re mostly involved with the above .5 situation."
MBG: Will the taste of your product be effected?
GT: "We always want to produce a product that is authentic and high in quality. From the beginning of time when I started doing this, the goal has never been to just sell a beverage for the sake of selling one. The goal has always been wanting to put out something that we genuinely feel offers health benefits and nutritional value to consumers. So everything we do will always been in line with that."
MBG: If your product is not available at Whole Foods Market right now, where else can people buy it?
GT: "There are some retailers still selling the product. We haven’t identified who’s selling it versus who’s not... Right now, it's not what we're trying to focus on."
MBG: When will product be back on the shelf at Whole Foods? Is it going to be weeks, months, or is it too early to tell? Do you know?
GT: "We’re working quickly to get things resolved and get product back on the shelf. It’s too early to give a definitive time frame, but we anticipate it’s going to be more like 'weeks' than it is 'months.'"
MBG: The timing of Lindsay Lohan being photographed with kombucha, her SCRAM bracelet, and all the speculation there --- has that been frustrating?