Gisele Launches Eco-Friendly Skin Care Line 'Sejaa'

Gisele Bundchen is definitely very green these days. She and husband, Tom Brady, both just came out with videos promoting Earth Hour, and today she launched an eco-friendly skin care line.

The new brand is called Sejaa and here's what they say on their website:

Developed by model, actress and environmental activist Gisele Bündchen, Sejaa is the result of many years of passionate development.

Driven by the desire to develop a line of pure and natural skincare, Gisele also wanted to create products with as little impact on the environment as possible. Using all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper, Sejaa Pure Skincare was born.

The result? A revolutionary skincare line that protects and supports your skin's natural radiance, while also protecting the health and beauty of our environment.