Most of us weren’t taught how to truly enjoy something deeply and sink right into it. Instead, we were taught that we should limit our pleasure, limit our happiness, and limit our ecstasy. We wouldn’t want to be "too much," would we? Maybe we believe that somehow our pleasure will take us over and we’ll lose control. Maybe we are afraid that our happiness or our pleasure will somehow take away from the pleasure of others.
Yet intuitively, we know that feeling pleasure and joy makes us feel better—and we want more of it. When feeling pleasure, be that kissing a lover or eating our favorite meal, we feel better, lighter, and more alive.