Brows Thin & Gray As You Get Older: These 9 Tips Can Keep Them Looking Youthful

A variety of ways to enhance your brows.

The Wild Hack This Makeup Artist Uses For The Glowiest, Glossy Lid

It's as easy as, say, retouching your gloss.

The One Extra Tip You're Missing For Seriously Longer Lashes, Explained

You'll have long, inky lashes every single time.

Dirty Makeup Brushes & Sponges Can Trigger Wrinkles — Yes, Really

Insert gasp here.

The Best Way To Clean Your Makeup Sponges + The Viral Hack To Skip

Scrub, scrub!

Sanitizing Makeup 101: Your Guide To Ensuring Your Products Stay Clean

Keep it clean, folks.

Sephora Pledges Safe, Transparent Ingredients In *All* Products

Here are a few of the highlights of what they've accomplished in the past year alone.

Skin Undertones: Why They're Important + A Helpful Quiz To Identify Yours

Knowing your undertones can actually make or break your makeup look.

A Case For Natural Makeup Remover: 3 Options That Melt Makeup & Strengthen Skin

If you avoid harsh ingredients in makeup, you should be just as mindful of the ingredients that remove it all at the end of the day.

We Rounded Up The 11 Best Foundations For Those With Oil-Prone Skin

You'll shine *just* so.

Find Your Shade Match, Here: A Clean Foundation Just Launched With 43 Shades

You shouldn't have to sacrifice your perfect shade match for clean, safe ingredients.

4 Makeup Artist Tips To Easily Find Your "My Lip, But Better" Shade

We enlisted the help of three makeup artists to help you discover that perfect "my lip, but better" shade.

For The Dewiest Natural Glow, May We Suggest The "Reverse Makeup" Hack?

Natural makeup lovers, unite.

Why Clear Mascara Is The Unsung Hero Of A Natural Beauty Look + 6 To Try

It's high time we give the transparent goop the recognition it deserves.

A Beauty-Focused Self-Care Routine Is A Personal Thing: 14 Tips On Finding Yours

We know that for real, sustainable, and meaningful self-care, you need to go deeper than a face mask.

This Semipermanent Eyebrow Procedure Is A Game-Changer For Thin, Sparse Brows

Full, feathery eyebrows just frame the face in a certain way, no?

8 Powder Sunscreens That Make Reapplying A Breeze + How To Use Them

Sweep, set, and shield your skin.

How To Nail The "No Makeup Look": 6 Easy Steps For An Effortless Glow

This effortless glow takes some skill to truly get right. 

Do Eyelashes Grow Back? Maybe, But Here Are 4 Tips To Keep Them Full

Regrowth is possible for some.

Target's New Online Feature Makes It So Easy For You To Shop Black-Owned Brands

Right alongside "clean" and "vegan" seals, you'll now find "Black-owned."