The wellness space is ever-shifting, with fresh technologies and innovations constantly rewriting how we can relate to ourselves and our world in a healthier way. Comparatively, the feminine hygiene market has stayed relatively stagnant over the years.
But listen up, ladies (and gents): We have entered a period revolution of sorts—one marked by a growing dialogue around how menstruation really affects our bodies and how we can choose to welcome it. Health-conscious consumers who are selective about the food they eat and the products they put on their skin are starting to apply the same level of care to their period products. The rise of organic tampons and period subscription boxes speaks to the start of this shift but certainly not the end of it.