The only time I remember coveting my period was when all of my friends had gotten theirs and I was still waiting. Since that fortuitous moment nearly a decade and a half ago, having a period was never something I looked forward to. In fact, it was something I sought to medicate as heavily as possible, or do away with altogether.
Now that we know that our periods (much like our skin) are important communicators of hormonal health, we popped the cork on a formerly clandestine conversations around our cycles. With a modern mentality about our menses, we were forced to ask why we were reaching for the same tampons our mothers used. Sure, there were new scented, braided pearly varieties, but when it came to our well-being as women, what were we putting in our bodies, and what effects did they have?
Sure enough, a new guard of women took to answering those questions, and we now have a small selection of forward-thinking startups focused on creating better products and supporting women in developing countries who are still hindered personally and professionally by their periods. It's a win-win.