General Mills' New Commitment To Regenerative Ag Could Affect 1 Million Acres Of Land 

One of the most significant factors in mitigating climate change is reducing carbon emissions in the atmosphere. General Mills' new commitment to bring regenerative agriculture to 1 million acres of farmland by 2030 aims to do just that.

General Mills will work with its farmers to implement more regenerative practices—using biodiverse crop cover, shifting away from pesticides and tilling, etc.—in order to improve soil's strength and ability to actually capture carbon from the atmosphere instead of emit it.

Unlike regenerative agriculture, large-scale industrial farming often employs lots of chemical pesticides and machinery and can lead to biodiversity loss, soil degradation, and increased CO2 emissions. A typical industrial agriculture practice is machine tilling, a type of soil preparation that disrupts the carbon cycle by breaking down organic matter in the ground and releasing CO2 into the atmosphere, which contributes to global warming1.

General Mills' first training sessions for farmers will kick off in North America and expand as the initiative grows. The corporation has also donated $650,000 to a regenerative agriculture nonprofit organization called Kiss the Ground to help get the momentum going.

Certain General Mills brands, like EPIC Provisions, a line of animal protein snacks, are already proving that regenerative practices can be profitable. The popular Austin-based company works with regenerative ranches to create its grass-fed treats, and last year it released the first packaged product to feature the Savory Institute Land to Market Ecological Outcome Verification seal, a science-backed measurement that ensures a product does more good for the planet than harm.