How To Support A More Accessible & Inclusive Future For The Yoga Industry

In the past two years, the yoga space has shifted a lot. For starters, yoga has become more popular in Western countries as people catch on to its health benefits like stress management, pain relief, and better sleep. But while a shift toward the yogic way is occurring, only a certain percentage of people have access to it.

Take one 2019 survey of 2,000 Americans by OnePoll and Eventbrite that found that the average yogi spends $62,640 on yoga classes, workshops, and accessories over their lifetime—around $90 per month. Separate research published in the journal Complementary Therapies in Clinical Practice1 concluded that "yoga is underutilized among racial/ethnic minorities and low-income populations" due in part to its perceived high cost and the belief that it is practiced mostly by white, thin females.

In response to these disturbing trends, a movement is building to ensure the ancient practice finds its way to all bodies who could use it.

If you look at a Western yoga studio's schedule, it's not uncommon to see a donation-based or "karma" class listed. While this is a great alternative for lower-income individuals or those unsure about committing to yoga, it doesn't remove all the barriers to entry.

"Yoga and meditation are practices that assume someone has time or safety. Someone needs to feel safe and secure and be fed first and foremost," says Jordan Ashley, founder and executive director of Souljourn Yoga and the Souljourn Yoga Foundation—a 501(c)3 nonprofit organization on a mission to equalize education through cultural immersions and training. Even if a practice is free, Ashley adds, "If your basic needs are not being met, you are not going to want to sit and do breathwork."

Ashley launched Souljourn in 2016 upon her return to the U.S. after a stint traveling abroad. On the road, Ashley connected with some of the over 130 million women around the world who are denied an education due to gender inequalities.

"I hadn't realized how far girls' education can go in these regions. Education is something that can't be taken away from you," Ashley tells me. "It really does have the power to change the world."

So, she set out to increase access to education using yoga. Through Souljourn, she now runs yoga retreats and cultural immersions that raise money for female empowerment and education. On each trip, attendees are asked to give a $300 to $500 donation to partner organizations supporting on-the-ground education in the region.

In 2019, Souljourn launched its On The Ground Teacher Training program, which teaches people around the world to facilitate yoga in their communities as a tool for healing. Their first program was in Rwanda, and Ashley's team is heading to Morocco next.

Jesal Parikh, a self-proclaimed yoga industry disrupter and co-host of the podcast Yoga Is Dead, thinks that in order to make yoga truly inclusive, we'll need to widen our perspective of what it is—and who can do it.

"Why does the student feel like the studio class is the only way to get yoga?" she asks. "There are lots of different ways [to practice yoga] that don't mean paying $40 for a drop-in at the studio. Sometimes we forget that there are breathing practices and meditation and mantra." 

She challenges the boutique yoga industry to shift its perspective and look at accessibility from a racially and culturally inclusive lens. Considering physical accessibility is also essential, she implores studios to bring in more people "that don't fit what the mainstream 'fit' person looks like." This can mean accommodating larger-bodied people, people with physical disabilities, less mobile people, and/or people older in age. 

Language and communication barriers also tend to keep populations out of the studio, to which she says that "you'd be surprised how a warm smile goes a long way." The way that studios and practitioners greet people is key, and it's something that's easily within their control.

Finally, to make yoga more inclusive to all, she says it's essential to pose everything on the mat as an invitation. If you have 30 bodies in the room, no one is going to be doing exactly what someone else is doing—and that's OK. 

Yoga can be a powerful tool for healing. Nobody knows this better than Zabie Yamasaki, the founder and director of Transcending Sexual Trauma through Yoga and author of ​​Trauma-Informed Yoga for Survivors of Sexual Assault.

Yamasaki has been using yoga to support survivors of sexual trauma since 2007. Through trauma-informed yoga teacher trainings and online courses, she empowers survivors of all gender identities, racial and ethnic backgrounds, sexual orientations, and abilities to find union and establish connections in their lives. She's found that the practice can make it easier for survivors to navigate the chronic stress of trauma, as well as everyday challenges.

Yamasaki notes that trauma-informed yoga is not a checklist but rather a lifelong philosophy and skillset. 

Yoga can be self-care in the truest sense. "Yoga can be going to church, making a meal with a friend, or going for a walk with loved ones," Ashley said. "Do what works for you."