This Derm Wants You To Stop Spending So Much Money On This Surprising Product

Facial skin care has gotten so complicated of late. Spend enough time on social media or browsing beauty sites and you just might start thinking that unless you're dropping half a paycheck on your routine, you're not doing enough. First, this sets up the notion that only those who can afford top shelf will have spectacular skin. (This is, of course, not true! There are solid options at every single price point. There are also overrated products at every price point.) 

But second, it also may have you believing that every product category is worth investing in in the same price range. Not so, says board-certified dermatologist Kavita Mariwalla, M.D., who says that not all products are worth bloated budgets. 

"I think face moisturizer is a totally overrated expense in the skin care category. Expensive moisturizers do not hydrate your skin more—the act of moisturizing your skin is accomplished by certain ingredients," she says, noting that those raw materials are more or less comparably priced across the board. So it's more important that you find an option that suits your specific skin type and texture preference, regardless of budget. 

So next time you're at the department or beauty store, skip right over those three-digit price tag creams. The double- or single-digit prices will do the same amount of work.  

Now with all that money you just saved on moisturizer, you can go ahead and splurge where it counts: actives and serums. "If you want an active, well, that's a different story—that you want to spend money on as bioavailability and formulations matter. So your vitamin C, retinol, niacinamide, and things like that—go ahead and find the more expensive options within your budget," she notes.