Do These Viral Hair Care Tricks Actually Work? This Hairstylist Put Them To The Test

Hair care isn't an exact science: We all have unique qualities to our strands that influence the products, routines, and styling tips we utilize. Not to mention, it's pretty fluid: What we do to achieve a desired result or look will change almost daily! That's why hair is so fun to experiment with—you never know what new trend will end up being a home run for you. Or (gasp) a total disaster.  

And New York City–based hairstylist Matt Newman has become something of TikTok's favorite guinea pig to test all those trends out. If you scroll through his social media channels, you'll see him play with claw clip hacks, detangling buns, and so much more. 

The trend du jour: getting a heatless, bouncy "blowout" while you sleep. Using a long circular piece of fabric, like a rolled-up microfiber towel, people are wrapping their hair around it in sections—with the end result looking something like a halo of hair. (Having a hard time visualizing this? Here's an example.) For some hair types, the results are nothing short of flowing, soft curl perfection. 

Purple shampoo is a very popular at-home toning product that has been recommended by the pros for a while (check out our favorites), and recently it made the rounds on social media. Essentially, the purple pigments can color-correct unwanted undertones, such as yellow in blond hair. And they're stellar products for anyone who colors their hair who wants to lessen yellow hues. 

However—there's always a "however" in the world of social media!—recently people have started using them as overnight treatments. Yes, people are wearing shampoo while they sleep. "It doesn't matter if you use sulfate or non-sulfate shampoos; the ingredients in shampoo should not be on your hair overnight," he says. "We don't need surfactants and ingredients in our shampoos on our strands for eight hours at a time—that is so drying." 

Dry shampoo questions come aplenty—like how often you can use it, which are the best, and what it does to the scalp. One that Newman gets all the time? What do you do if you accidentally go overboard?