This natural, clean hair care brand delivers high-quality smart care and styling products. (It's formulated and created by a famed New York hairstylist and salon owner—so it checks out why.) This option is made with 98% natural and clean ingredients, one being Ancient Chinese purple rice to give it that lush purple hue. The other ingredients tend to your hair health, like protein-powered quinoa and antioxidant-packed baobab oil.

Purple Reign, Together Beauty ($24)

This brand makes entirely customizable hair care products—from hair type, oil production at the scalp, hair strand thickness, fragrance, and goals. So you don't have to sacrifice any of your other hair care needs just to get a violet shampoo. Just visit the site, take their quiz, and make the purple shampoo of your dreams.

Purple Shampoo, Function of Beauty (starting at $24)

Turn up those highlights with this brightening option, which not only color corrects but contains actives that can add ample shine. First up, there's vitamin C, which will neutralize free radicals (that can contribute to hair loss and dullness). Additionally, there's apple cider vinegar, which can clarify hair, tame frizz, and give strands luster.    

Violet Brightening Shampoo, Playa Beauty ($28) 

The hue comes from violet rice extract, which improves hair health while also toning down brassy strands. It also hydrates strands with glycerin and other botanicals. At just under $8, too, it's budget-friendly.

Blonde Moment Purple Shampoo, Not Your Mother's ($7.79)

This natural-inspired brand is founded by celebrity hair colorist Justin Anderson who tends to some of Hollywood's most famous blondes. (So we trust his work and formulations—it's the option that this beauty editor uses on her blond highlights.) It's blended with hibiscus flower extract, amino acids, and hydrolyzed silk.   

Cool Blonde Shampoo, dpHue ($26)

Loaded with botanical oils like euterpe oleracea fruit oil and passiflora edulis seed oil, this antioxidant-rich formula helps protect color while toning it. See environmental stressors not only damage hair but fade color too!

Blonde Revival Purple Toning Shampoo, Aveda ($30)

This is brimming with tropical and exotic botanicals and florals to help strengthen hair and improve scalp health. A few of our favorites? There's mango seed butter for fatty acids, jojoba oil for conditioning, and sunflower seed extracts for antioxidants.  

Blonde Angel Wash, Kevin Murphy ($31)

Shampoo bars are a hugely popular option as they are more eco-friendly (no bulky packaging!). However, many people complain that they don't come with all the extra healthy hair actives of traditional shampoos. Not so here! This contains babassu and jasmine oils for conditioning and beetroot powder for that plum shade.   

Tone It Down Solid Shampoo Bar, Ethnique ($22.99)  

Another affordable pick, this gets glowing reviews from users. We suspect that's from the coconut (which is hydrating and softening) as well as vitamin E. Vitamin E is a popular hair care addition since it's oil-soluble, reduces hair loss, and balances the oil on the scalp. 

Purple Shampoo, artnaturals ($7.69)

This stylist-fronted brand is as smart as it is sophisticated. It contains several botanicals we love around here: There's coconut oil, algae extract, and lychee, to name a few. But the star is the hydrolyzed keratin protein, which is the main structural component of hair. 

Purple Shampoo, Kristin Ess ($24)

The brand's signature Moroccan argan oil makes this deeply hydrating and conditioning for strands. The proprietary ArganID™ Technology infuses antioxidants into hair while simultaneously helping to repair and seal the cuticle. 

Blonde Perfecting Purple Shampoo, Morroccanoil ($24)