This Brightening Moisturizer Is Constantly Flying Off The Shelves — Here's Why

In fact, the brightening cream is so popular that I've actually struggled to find it in stock online, most recently in January. Luckily, it's currently available on Indie Lee's website and Ulta—but for how long? Only time will tell, but I'd suggest you strike while the iron is hot considering the formula's dedicated following.

OK, look, I have this thing for brightening moisturizers. At night, I like to focus heavily on hydration and slick on a thicker, balmier formula. Most of the brightening creams I've tried tend to have a lighter weight, so they don't really fall into this category. In the morning, though, it's all about the glow. While I do love a good antioxidant serum (and supplement) in the a.m. to help even my tone, a brightening cream functions as a daytime moisturizer-slash-primer. My complexion appears vibrant all over, but it also manages to catch the light in all the right places. 

Technically, all moisturizers help brighten your skin to some degree—after all, hydrated, happy skin cells reflect more light—but brightening creams often fold in extra glow-inducing actives such as niacinamide, vitamin C, and azelaic acid. This allows the formulas to help even your skin tone over time, in addition to immediately nixing dullness. I frequently struggle with stubborn dark spots post-breakout, so any help I can get in that department is very welcome. 

The star of the popular formula is strawberry leaf extract, as it's rich in polyphenols. Namely, it contains anthocyanins, which are the phytochemical that gives the berries their red pigment. This class of flavonoids is like a bonus nutrient for your skin, with a host of anti-inflammatory and antimicrobial effects1. The cream also contains centella asiatica, which research shows can help2 dial down redness, soothe the skin, aid in skin rejuvenation, and promote fibroblast proliferation (or, the things in our cells that create collagen and elastin). Finally, the ingredient list is rounded out by mango seed butter and safflower oil. Both are rich in antioxidants and fatty acids—specifically, oleic, stearic, and linoleic acids—that can help the skin appear supple and noticeably bouncy. 

As for the application itself, the formula instantly sinks into my skin without leaving a greasy film. It also has no overpowering scent, which I always appreciate in a leave-on product. If you've ever tried Indie Lee's Brightening Cleanser (also a winner in my book), you likely noticed its sweet strawberry aroma. That's because it contains strawberry seed oil, which leaves a much stronger trace than the extract. I love that invigorating scent for a wash-off product, but I'm very picky about any lasting fragrance on my skin. It's not that my skin can't handle it; my nose is just way more sensitive. So I'm happy to report that this cream leaves no lingering scent; one reviewer says it "smells powdery clean," and I wholeheartedly agree. 

The Indie Lee Brightening Cream is my go-to for a soft daytime glow. With hydrating and radiance-inducing actives, I notice my skin becoming more luminescent with every use, and I can't imagine my routine without it. Just be sure to snag your own bottle ASAP—the cream's fervent fan club means it'll likely sell out again soon.