The 3 Biggest Mistakes This Celebrity Hairstylist Sees All The Time 

While the big, fluffy, '90s blowout isn't going anywhere, we predict 2023 will be the year of "effortless" aesthetics—meaning lived-in color, beautifully tousled textures, and timeless, low-maintenance cuts. All of these fall under Frédéric Fekkai's approach to cutting and styling (French effortless-chic is his MO); if you'd like to guarantee an elegant, bouncy look this year, Fekkai is your guy. 

OK, before we dive in, you should know that there is no "right" or "wrong" color to dye your hair. Please, feel free to opt for a fantasy hue, bold money piece, or really whatever pigment you fancy! But if you're wondering which color naturally suits you best, Fekkai urges you to take a look at your undertones. For example, if you have an olive or warm undertone and decide to dye it a light, ashy shade of blond, "it can age your look and appear unnatural," he says. "You always want to choose a shade that enhances your skin tone and works with your natural hair color." 

We've said it before, and we'll say it again: If you want healthy, long hair, you have to clean and stimulate the scalp. "Hair growth starts with a healthy scalp," Fekkai reminds us, which is why he recommends using a scalp detox twice a week to remove buildup, encourage circulation, and stimulate the hair follicles.

Of course, he recommends the FEKKAI Apple Cider Detox Scrub. "In addition to the clarifying benefits of apple cider vinegar, it also has extra-gentle rice exfoliant extracts to remove physical buildup while stimulating the scalp," he shares. If you have a scalp massager, feel free to use that tool to work in the product: "It will also help activate the cells of hair follicles, providing deeper nourishment resulting in shine, strength, and natural growth for the hair," he adds. 

Picture this all-too-familiar scenario: You finish off your style with a spritz of hairspray for extra hold, and you wind up with crunchy, stiff strands. "If hairspray is part of your daily styling routine, apply it by spraying it on a brush or comb," Fekkai shares. "Then brush your hair throughout; this will make it feel less stiff but keep it in place and tame any flyaways."