In the beauty world, “farm-to-face” labels are tossed around more times than we can count these days. But few brands can hold a candle to the cred that Weleda’s earned from a century of doing it.
For the Swiss company, the latest beauty trend isn’t a trend at all. Since 1921, Weleda’s whole ethos is rooted in the idea that the best solutions for everyday wellness and beauty come from plant-rich ingredients (think scientists, led by some of the first women physicians in Europe, growing a garden to source ingredients for efficacious, mindful skincare—that’s pretty amazing).
Its best-seller, Skin Food, is a universal ultra-rich cream made with sweet almond oil, sunflower seed oil, and beeswax, and its hydrating, herbaceous, scented formula has rightly gained quite a following. A-list celebrities and models, makeup artists, and beauty bloggers swear by the little green aluminum tube, and thousands of online reviewers are totally rhapsodic about its skin-nurturing benefits. So for the first time in more than 90 years, Weleda’s expanding Skin Food into a full experience of body care products that check all the boxes.
Formulated with a base of nourishing oils, each product in the collection contains Skin Food’s key hydrating ingredients: extracts of calendula, chamomile, rosemary, and pansy. What's wonderful is the fact that each essential comes at an affordable under-$20 price point, too.
Over here at mbg, we’re superfans of the earth-first brand ourselves, so our editors got their hands on the four-product collection in advance and tried out each one. Read on below for their takes and first impressions.
Formulated to hydrate the driest hands, heels, elbows, and face, this thick, multi-purpose cream—made with sunflower seed oil for vitamin E and moisture-retaining beeswax—delivers an intense hydration boost and leaves skin with a dewy glow.
Gretchen Lidicker, Health Editor: “This smells great! Really impressed by the ingredients.”
Emma Loewe, Sustainability Editor: “I would use this on a really dry skin night in place of facial oils as an extra hit of moisture.”
Liz Moody, Food Director: “I want intensive nourishment when I wear moisturizer because I don’t do it during the day and instead use it as more of a treatment—and this feels thick enough, but it’s also very versatile. I don’t like to buy a lot of beauty products, and the ones I have, I want them to work hard for me and multitask. This one I can use on so many points—I can use it on my lips, the ends of hair, my dry, scaly calves…”
Gretchen: “Your cuticles…”
Liz: “Also, this would be really nice to put on your hands, then put on your winter gloves—and then you’d have really soft hands. It’s like a spa treatment, but you’re just walking around. And I love the packaging—I just think it’s classy. If I had to pick one, I would keep this in my purse at all times all winter.”
Skin Food Body Butter, $18.99
This whipped, creamy body butter feels light and airy yet luxe enough for deep, lasting hydration from nutrient-dense sunflower seed oil and shea butter.
Hannah Margaret Allen, Managing Editor: “I’ve already used this for a few days, and the amount of time the moisture lasts is remarkable. I’ve been using it in the morning after my shower, and my skin stayed moisturized all day—and I have very dry skin. I noticed that after I get in bed, it felt like I still had moisture in my skin.”
Liz: “Like in a sticky way?”
HMA: “Not in a sticky way, in a way that I was like, ‘did I just take a shower? No.’”
Gretchen: “It smells fresh, not overly scented. My skin gets uncontrollably dry in the winter, and I’m always looking for a body butter that doesn’t have synthetic fragrances or parabens in them. I’d use this. And it’s not greasy—it’s body butter, but it still feels a little bit light.”
Emma: “It feels nourishing but not cakey. This is my favorite one.”
Liz: “Emma, your skin looks so supple!”
Meg Lazaros, Creative Director: “This would feel really good right after the shower.”
Liz: “And you know when you go out in the wind in the winter and your skin feels all chapped? I feel like you can layer on a little bit of this proactively. Why are you putting more on?”
Emma: “’Cause I’m feeling really dry!”
Skin Food Light Nourishing Cream, $18.99
This is a featherlight version of the Skin Food Original formula with a nourishing base of lanolin, shea butter, sunflower seed oil, and beeswax for ultra-soft and moisturized skin. Its light cream consistency sinks right into your skin instead of sitting on top of it, so it makes a great facial moisturizer.
HMA: “Oooh, I like this one a lot. That’s nice!”
Gretchen: “I like this one a lot, too. I would put this on my face preventively before going outside.”
Meg: “This is really nice. Not oily at all. Actually, my hands feel really soft right now. And it smells so good. I feel like the smell will last longer than other products.”
Liz: “That’s the essential oils. Also, I think you can rub a tiny bit together in your hands and put it on the ends of your hair where it gets really dry.”
Skin Food Lip Butter, $6.99
Goes on glossy without feeling heavy, this silky lip butter has a nourishing oil-based formula that softens dry lips and nourishes lips in cold weather.
HMA: “My lips are really chapped! This feels good. How does it look?”
Gretchen: “It looks good on you. It’s shiny. I would say this is very moisturizing but leaves a nice, glossy tint.”
HMA: “Yeah, I really like this—but I want to see if this will last the rest of the day. I have a lot of thoughts about how lip balm stays on. I’ll let you know.”
Meg: “Mmm…smells like lavender, which I love. You can tell this will keep your lips moisturized and smooth for a long time. I definitely need that.”
Update: HMA reported back, and the Lip Butter stayed put for several hours, better than a lip gloss would. She took the opportunity to ask for more.