This Clean Mascara Is So Good, It Looks Like I Got A Lash Lift

For a time, clean mascaras simply missed the mark. Because these formulas skip plasticizers (which help the lashes appear soft and bendy), mineral oils (to nail that smooth glide), and PFAS (which secures a smudge-proof, long-lasting formula), they just didn't deliver the same volume and impact as traditional tubes.

Fast-forward a couple of years, and a host of innovative launches and clean mascaras no longer compromise performance for a natural-leaning formula.

I've now tested countless products that deliver sky-high volume and good-for-lash ingredients, and lately, I keep reaching for one cherry red tube.

To achieve doll-like, dramatic-looking lashes, the formula relies on a blend of beeswax and carnauba wax. "Beeswax is known to be a softer wax that gives volume, and carnauba is a harder wax that assists with lengthening and curl," Kjaer Weis founder Kirsten Kjaer Weis once shared with mbg.

When creating the Im-Possible Mascara, they played around with a ratio of these two waxes and introduced certified organic acacia gum into the formula—an ingredient responsible for what Weis can only describe as "va-va-voom" volume. 

Then to make sure the formula stays hydrating—the mere thought of dry, crunchy lashes sends a chill up my spine—it contains raspberry water, sunflower seed oil, and marula oil.

Not only do these ingredients nourish the teeny hair follicles and condition the strands, but they also boast antioxidant properties that protect the delicate wisps from environmental aggressors, thus encouraging healthy lash growth. 

Creamy texture aside, my favorite part of the mascara is the football-shaped brush. Thanks to this design, the pigment evenly distributes across the bristles without becoming goopy, so it's endlessly buildable—you can slick it on without ever worrying about clumps.

Some quick context about my lashes: My flutters are naturally quite long and curly—but they're also very light, so they practically disappear without a layer of mascara.

So whenever I coat on pigment, it really transforms my look (take a quick peek at the before-and-after photos below, and you'll know what I'm talking about). 

However, the Im-Possible Mascara proves especially transformative for my lashes—all I need is one coat to make them appear instantly more spiderlike. And every time I pump the wand in and out of the tube, I marvel at the creamy formula; my lashes never feel stiff, even as I apply multiple layers.

Somehow the wand also picks up just the right amount of pigment each time—I never have to wipe off excess mascara on the sides of the tube. (That's one of Weis' major pet peeves, she told me, as it's a recipe for messy clumps.) 

And the flat side of the wand makes it easy to wiggle some product onto my outer lash corners, which tend to droop on their own and make me appear sleepy. Most importantly, though, the pigment lasts all day long without smudging or making my eyelashes feel brittle.

If you're looking for a clean mascara that provides fluttery volume, the Kjaer Weis Im-Possible Mascara is a worthy buy. I've truly never experienced a creamier formula, and you can slick on coat after coat without worrying about clumps.