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HelloFresh vs. Blue Apron, How A Holistic Nutritionist Compares These Meal Delivery Services

Lindsay Boyers
June 20, 2023
Lindsay Boyers
Certified holistic nutrition consultant
By Lindsay Boyers
Certified holistic nutrition consultant
Lindsay Boyers is a nutrition consultant specializing in elimination diets, gut health, and food sensitivities. Lindsay earned a degree in food & nutrition from Framingham State University, and she holds a Certificate in Holistic Nutrition Consulting from the American College of Healthcare Sciences.
hellofresh vs. blue apron
Image by mbg creative
June 20, 2023
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With so many similar meal delivery services, it can be difficult to determine which one is the better choice for you. As a holistic nutritionist, I'm all about finding ways to save time in the kitchen—but I'm not about to sacrifice quality or taste. When it comes to HelloFresh vs. Blue Apron, there are a few key differences to consider.

HelloFresh vs. Blue Apron


Meals per week:

2 to 6 meals per week

Cost per meal:

From $9 per serving

Delivery fee:


Who should try it?

Families, larger households, and couples who do not have a lot of time to cook should try HelloFresh. Really, anyone who wants to save some time in the kitchen could benefit from this meal delivery service.

Who should skip it?

That said, if you're on a very specific diet or nutrition plan, you may not find enough options on HelloFresh. People with severe food allergies, or who are simply picky eaters, may want to try a meal delivery service with more restriction options.

Blue Apron

Meals per week:

2 to 5 meals per week

Cost per meal:

From $8 per serving

Delivery fee:


Who should try it?

If you're looking for quick and easy meals and don't want to spend a ton of time in the kitchen, Blue Apron is a great option—especially if you aren't on a restrictive diet. Blue Apron also has ready-to-eat meals, which are perfect for people with a busy schedule.

Who should skip it?

Those with severe food allergies or dietary restrictions may not find enough options on Blue Apron. Additionally, you can only get up to five meals per week, so this one might not be best for larger families.

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HelloFresh pros & cons

  • Offers family-friendly and quick-and-easy meals
  • 30+ new meals drop each week
  • Limited organic ingredients
  • Not allergy-friendly

Blue Apron pros & cons

  • Offers WW-approved recipes
  • Budget-friendly with larger plans
  • Limited organic ingredients
  • Can't mix and match from meal plans

How does HelloFresh work?

Signing up for HelloFresh is very straightforward. After visiting the brand's website, the first step is to pick a plan. There are six options offered:

  • Meat & Veggies
  • Veggie (vegetarian and vegan options)
  • Family-Friendly
  • Fit & Wholesome
  • Quick & Easy
  • Pescatarian

If you aren't following a specific dietary plan and want to mix and match meals, you can choose multiple plans to have access to a more robust menu.

Once you pick a plan, you'll select how many meals you want to receive each week (two to six) and whether you'd like two or four servings for each recipe. As you customize your box, you'll see the price adjust in real time; the bigger your box, the lower the cost per serving.

Next, you'll be given access to the weekly menu. The brand will suggest recipes based on which plan you've selected—but you can view the options from all meal plans.

When your recipes are confirmed, HelloFresh will work to build your box for the week. You'll receive all the ingredients you need to make each meal, plus recipe cards that walk you through each step.

Each week, you'll sign into your account and pick the recipes for your upcoming delivery. If you're out of town or don't want a delivery for any reason, you can skip a week at any time (as long as it's before the cutoff date).

How does Blue Apron work?

Blue Apron works in a very similar way to HelloFresh. However, it has fewer plan options. When signing up, you can choose from five plans, which include:

  • Chef's Favorites
  • Wellness (nutritionist- and WW-approved recipes)
  • Family-Friendly
  • Fast & Easy
  • Veggies (plant-based meals)

As with HelloFresh, you can choose multiple plans to have more menu options. You can opt for between two and five recipes per week that serve two or four people. Again, the cost per serving goes down with the larger plans.

Once you've determined which meal plan you want to sign up for, the next step is to choose your meals—the menu updates weekly and includes more than 70 options across all meal plans.

After your recipes are confirmed, you'll choose a delivery date, and Blue Apron will send you a box of ingredients with recipe cards. Each week, you'll go back in and choose your recipes for the upcoming week. If you don't want delivery for that week, you can skip or pause your subscription at any time.

HelloFresh vs. Blue Apron

BrandServing priceMax meals per weekShipping costDietary considerations
HelloFreshFrom $9.99 per serving6$9.99 Low-calorie; Pescatarian; Vegetarian; Beef-free; Pork-free; Seafood-free
Blue ApronFrom $7.99 per serving4$9.99Vegetarian; Weight Watchers–approved; Low-carb

How the costs compare

For smaller plans, HelloFresh is less expensive than BlueApron. However, BlueApron becomes more affordable than HelloFresh when you commit to five (or more) meals per week.

Here are more detailed breakdowns of how the costs compare:

3 recipes of 2 servings each:
  • HelloFresh: ~$60 per box; ~$240 per month; ~$10 per serving
  • BlueApron: ~$66 per box; ~$264 per month; ~$11 per serving
5 recipes of 4 servings each:
  • HelloFresh: ~$180 per box; ~$720 per month; ~$9 per serving
  • BlueApron: ~$160 per box; ~$640 per month; ~$8 per serving

Both brands also discount certain groups of people. HelloFresh has a "Hero Discount" of 55% off your first box plus free shipping, and 15% off all other boxes for a year. Medical providers, nurses, hospital employees, active military, and veterans all qualify for this discount.

Blue Apron's discount applies only to the first order but covers more professions: doctors, nurses, hospital employees, first responders, seniors (55+), military, students, teachers, and government workers will get $110 off plus free shipping on their first box.

HelloFresh vs. Blue Apron: dietary considerations

HelloFresh offers 100+ meals each week, while BlueApron has about 70+. Both brands have ever-changing menu options, meaning new recipes are added each week.

HelloFresh allows you to mix and match from all meal plans, regardless of which you signed up for. Blue Apron limits you to meals from the plan you initially sign up for. However, you can change your plan at any time.

As far as dietary considerations go, HelloFresh has a slight edge here—but neither company has a ton of customization options available. While both brands do clearly mark any meals containing the top eight major allergens (wheat, milk, soy, eggs, tree nuts, peanuts, fish, and shellfish), neither uses a dedicated kitchen, so cross-contamination is a possibility.

While not allergen-friendly, HelloFresh's meals can be customized to be beef-free, pork-free, and seafood-free. There are also a handful of vegetarian options and vegan options (about six total out of the 40+ on the menu) but no gluten-free, dairy-free, or nut-free meals. Some, but not all, ingredients are organic.

HelloFresh does allow you to change, swap, or add on about 12 sides and proteins each week. For example, if a meal features beef but you prefer chicken, you can make a request when selecting your recipes.

Blue Apron has fewer dietary considerations. The company offers a vegetarian plan, and you can filter by beef-, pork-, and fish-free meals, but that's really it as far as customizations go. Like HelloFresh, some ingredients are organic.

A few HelloFresh meal options:
  • Crispy Buffalo-Spiced Chicken
  • Pork Sausage Rigatoni Rosa
  • Spicy Dan Dan Noodle Ramen
A few Blue Apron meal options:
  • Romesco Chicken and Poblano Pepper
  • Shawarma Lamb–Stuffed Pitas
  • BBQ Chickpea and Corn Grain Bowls

Sustainability & environmental impact

Both brands are 100% carbon-neutral and are making strides when it comes to sustainability and environmental impact.

HelloFresh uses renewable energy sources and local suppliers to shorten the supply chain. Blue Apron purchases carbon offsets and is working toward a goal of net zero (which means no carbon will be generated in the first place). HelloFresh and Blue Apron both use some recyclable materials but some plastic materials as well.

As for animal welfare? Both HelloFresh and Blue Apron only source from suppliers that adhere to strict humane animal welfare policies.

Unfortunately, neither company is 100% organic, but they do include some in their kits when possible. There's not too much information on either website, so it's hard to say exactly how many of the ingredients are organic.

Cancellation options

HelloFresh and Blue Apron are subscription services, but you can skip a delivery or cancel either subscription at any time. If you do decide to cancel, you can do so online in your account settings. There's no red tape, and neither brand requires you to call customer service to cancel.


Is HelloFresh the same as Blue Apron?

HelloFresh and Blue Apron are not the same company, but they do have many similarities. They're both subscription meal kit delivery services that have a handful of meal plans and ever-changing menu options. When you sign up, you'll pick recipes and then receive a box with pre-portioned ingredients and recipe cards.

What is the downside of HelloFresh?

One major downside of HelloFresh is the lack of dietary considerations. The company isn't allergy-friendly and doesn't accommodate any specialized diets (with the exception of vegetarian and vegan meals). There are also minimal organic ingredients used. Because of this, it can be difficult to find suitable meals if you're on a specialized diet.

Is it hard to cancel HelloFresh?

No, HelloFresh makes it very easy to cancel your subscription. To do so, simply sign in to your online account, navigate to settings, and there will be an option to cancel the service. If you don't want to cancel completely, you can pause your subscription or skip a delivery.

The takeaway

HelloFresh and Blue Apron are two of our favorite ways to save time in the kitchen and still get nutritious meals on the table. Which one to choose depends on your household size, dietary and taste preferences, and budget. While neither caters too heavily toward specialized diets, you can find more options on our roundups of the best Mediterranean, gluten-free, and plant-based meal delivery services.

Meet The Experts

Lindsay Boyers is a nutrition consultant specializing in elimination diets, gut health, and food sensitivities. Lindsay earned a degree in food & nutrition from Framingham State University, and she holds a Certificate in Holistic Nutrition Consulting from the American College of Healthcare Sciences.