Just a few years ago it was tough to find effective natural beauty products! Access to good, non-toxic products was nearly exclusive to big cities or coastal ones, especially for brick-and-mortar browsing, and online boutiques seemed to carry exclusively expensive full-sized products. The textures, smells, and efficacy of naturals varied greatly between ranges and even products within ranges felt like a gamble at ever purchase. There simply weren't enough options.
That's no longer the case. Many thanks to consumer demand, the naturals market is booming. You can find them at your local apothecary, drugstore, and, of course, at Target. Target was one of the first big-box retailers to put natural beauty products on their shelves, and according to Courtney Foster, a spokesperson for the brand, they've announced that they're expanding the philosophy of non-toxic beauty to their entire personal care offering, as she said in our annual 2018 wellness trends report.
Here are some of Target's most loved, highest rated green beauty products for all skin types, budgets, and geographies.