Craig Cooper

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Craig Cooper is the author of “Your New Prime – 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40." He is a health and wellness advocate for 40-plus men’s health, the founder of Performance Research Labs and the Prostate Cancer Institute, and was the co-founder of…

Craig Cooper is the author of “Your New Prime – 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40." He is a health and wellness advocate for 40-plus men’s health, the founder of Performance Research Labs and the Prostate Cancer Institute, and was the co-founder of the telecommunications company Boost Mobile USA. He is on the advisory board of Men's Health magazine and holds double (honors) degrees in Law and Economics from The University of Sydney.

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Craig Cooper is the author of “Your New Prime – 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40." He is a health and wellness advocate for 40-plus men’s health, the founder of Performance Research Labs and the Prostate Cancer Institute, and was the co-founder of…

Craig Cooper is the author of “Your New Prime – 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40." He is a health and wellness advocate for 40-plus men’s health, the founder of Performance Research Labs and the Prostate Cancer Institute, and was the co-founder of the telecommunications company Boost Mobile USA. He is on the advisory board of Men's Health magazine and holds double (honors) degrees in Law and Economics from The University of Sydney.

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