Earlier this week, Hong Kong–based airline Cathay Pacific debuted an in-flight video series campaign dedicated to yoga and meditation called "Travel Well With Yoga," as a part of their new initiative titled Life Well Travelled.
The in-flight program—a collaborative effort by Cathay Pacific and Asia-based media company Pure Yoga—is aimed to help enhance the overall travel experience, with a specific focus on making travel "more personable, meaningful and rewarding," states the company’s website.
Available in English, Cantonese, Mandarin, and Japanese, the video series is comprised of six individual episodes highlighting recommended yoga and meditation exercises (with instructions) for passengers to practice before, during, and after a flight.
As if the ability to move and stretch throughout your flight isn’t enough of a luxury: All the moves are designed to be performed while seated. The negative health effects of sitting for long periods of time were also considered, with each exercise designed to improve circulation, enhance joint mobility, and relax the mind for a comfortable and restful journey," as detailed in the news release.
Typically, space is an amenity reserved for those flying business- or first-class, but Cathay Pacific made a point to focus on economy-class passengers as well, signaling to the growing wellness trend of fitness inclusivity and accessibility for all. Not to mention, an on-hand guided meditation may help quell those with serious travel anxiety.
Cathay Pacific Entertainment platforms and connectivity manager Simon Cuthbert says, "We all know that sitting still for a long period of time can be uncomfortable. The need to get up, move and get your blood pumping is important during a flight. Yoga is an innovative way to do this. There are a series of exercises that can easily be done from an economy class seat whilst other moves are suitable for after the flight in your hotel."
With the mind-body connection integral to the current mainstream coverage of healthy living, and major airline companies shifting the focus from convenience to comfort, we envision the future of flying to be a way more relaxing one. Round-trip ticket to anywhere, please.
Want to combat the effects of sitting in your day-to-day life? Try there 4 fascia exercises to balance the body out.