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Beyoncé's Favorite Protein Powder Is Now Available At Target: Here's What You Need To Know

Photo by Stocksy
May 24, 2017

Remember when Beyoncé nearly broke Instagram when she announced she and Jay-Z were going vegan for 22 days? In an effort to improve their diet, the power couple decided to embark on a 22-day challenge, since it takes 21 days to start a new habit—so by Day 22 you’ve officially made a positive change. While Bey and Jay aren’t strict vegans in any sense, they brought the idea of a plant-based diet to the mainstream.

Now 22 Days Nutrition—the company that helped Beyoncé go plant-based—is selling their protein powders and bars at Target stores all over the United States, meaning incorporating high-quality plant-based protein into your life is easier than ever. Plus, they're USDA-certified organic, so you can have all those extra feels knowing you’re doing something good not only for your health but also for the environment.

So, why go plant-based?

Photo: 22 Days Nutrition

The benefits of a plant-based diet are pretty remarkable. Both anecdotal and scientific research proves that a plant-based diet can improve cardiovascular health, cholesterol levels, skin issues, energy, and mood and can result in weight loss.

Finding a way to add more whole-plant foods into your life will result in getting more vital nutrients like vitamins A, C, and K; fiber; and minerals like calcium and magnesium. What all that really means, though, is that you’ll feel a shift in your health for the better.

Is there an easy way to go plant-based?

First of all, adopting a plant-based lifestyle doesn’t have to be all or nothing. It’s more about adding good stuff in rather than saying no to foods. It’s all about cultivating good habits. And sometimes, especially if you’re starting a brand-new habit, it’s best to start with a simple and attainable shift—like swapping a typical snack or meal for something plant-based.

For some, that can mean adding an extra serving of vegetables to each meal, leaving meat off the plate at breakfast and lunch, or starting the day with a delicious, protein-packed smoothie. Flexibility is key because, hey, life is busy and unpredictable. Finding something you can easily weave into your day is the best way to ensure you’ll keep this commitment to yourself.

At mbg, we believe that what we eat, how we feel, and the environment are all intimately connected, and adopting a more plant-based way of life can cultivate a better connection to all these things through the choices we make every day.

One of the easiest ways we’ve found to kick-start a positive change is with a morning smoothie. Creating a satisfying, plant-based breakfast with some fruit, vegetables, and a good-quality protein powder is a great habit to get into.

What should you look for in a plant-based protein?

Photo: 22 Days Nutrition


What’s in your protein powder? Especially when eating to feel good, you want to make sure to avoid weird additives and fillers in your protein powder and snack bars.

22 Days Nutrition powders and bars are 100 percent plant-based, USDA-certified organic, non-GMO, gluten-free, and soy-free—they basically check all the boxes. They're made with just a few simple ingredients like organic pea protein, organic flaxseed, organic sacha inchi protein, organic stevia, and organic flavor; you’re getting whole foods, good flavor, and nothing extra.

Whole-plant sources of protein:

Finding clean sources of protein that are free from soy, animal by-products, and added sugars can contribute to feeling and looking your best. Always make sure to read the ingredients to make sure that your protein powder contains only stuff you can pronounce and are cool with eating.

Great flavor:

Good-quality protein powders and bars should taste good too. Flavored powders can take a smoothie from meh to delicious, plant-filled, and satisfying. Protein flavors like chocolate and vanilla can create a naturally sweeter, more enjoyable smoothie taste, even when your smoothie is packed with extra veggies like cauliflower, spinach, or zucchini. Use the powders as a pre- or post-workout snack, in your morning smoothie bowl, or as a healthy dessert. And you’re way more likely to eat that protein bar in your bag if it tastes good.

Affordable and attainable:

While your body deserves the very best, what you’re fueling it with has to be affordable to be sustainable and something that actually becomes a new habit. Now that the 22 Days Nutrition protein powders and bars are available at Target, you can find them easily and for a good price. It’s high quality without the crazy price tag.

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