Remember when Beyoncé nearly broke Instagram when she announced she and Jay-Z were going vegan for 22 days? In an effort to improve their diet, the power couple decided to embark on a 22-day challenge, since it takes 21 days to start a new habit—so by Day 22 you’ve officially made a positive change. While Bey and Jay aren’t strict vegans in any sense, they brought the idea of a plant-based diet to the mainstream.
Now 22 Days Nutrition—the company that helped Beyoncé go plant-based—is selling their protein powders and bars at Target stores all over the United States, meaning incorporating high-quality plant-based protein into your life is easier than ever. Plus, they're USDA-certified organic, so you can have all those extra feels knowing you’re doing something good not only for your health but also for the environment.