Since 2014, Target’s Made To Matter program has highlighted brands with natural, organic, sustainable products. This year, the retailer is stepping it up a notch by challenging its partners to innovate across five key areas that impact the environment and the day-to-day lives of shoppers.
Today, we’re diving into the first category: reduced sugar. And we called on a leading voice in clean eating, Dana James, to help us unpack the complex issue.
So why are Americans still eating an average of 153 grams (the equivalent of more than 6 chocolate bars) of it a day? Nobody knows better than nutritionist and founder of Food Coach NYC, Dana James.
"At one point in my life, my sugar cravings were so intense that I ate the sweet stuff directly from the packet and devoured cacao truffles every night for months on end. In what seemed like an out-of-body experience, my conscious mind felt like it was constantly overpowered by an extreme physical need for sugar," James explains.
It turns out that her cravings were the by-product of a candida overgrowth that was causing a microbial imbalance in her body. With the help of supplements and diet changes, James was able to overcome her sugar cravings and, as she puts it, get her sanity back.
"My mind finally stopped playing that tug-of-war game of yes/no/yes/why do you do that?" says James. "I’m fortunate that I was able to uncover my underlying candida. Many people live years and even decades believing that they are weak-willed or 'addicted' to sugar."