Allison Evans

Allison Evans is the co-founder of Branch Basics, a wellness-focused lifestyle brand on a mission to help people live healthy lives by removing harmful toxins from their homes. Her personal health journey was the catalyst for founding the company: after experiencing years of chronic pain, hormonal issues, and mystery symptoms that left her bedridden in college, Allison found healing through a radical lifestyle change centered on removing toxic chemicals from her environment.

This transformation inspired her to join forces with her aunt, Marilee Nelson, and friend, Kelly Love, to create Branch Basics—a line of non-toxic cleaning products designed to simplify healthy living. The trio launched the company in 2012 with the goal of educating and empowering others to make safer choices in their homes. Today, Allison is a passionate advocate for holistic wellness and environmental health, often speaking on topics like fertility, endocrine health, and the critical importance of reducing everyday toxic exposure.