Coffee is crazy popular—a staggering 62 percent of us have reached for a cup of joe within the past day.
One particularly popular way to get your java is cold brew. The beloved drink of coffee snobs everywhere has gone mainstream. Cold-brew sales have grown 115 percent in just one year's time, and it's showing no sign of stopping. Millennials, in particular, are the most fond of cold brew, with 66 percent of American millennials drinking the cold stuff, compared to 34 percent of generation X.
Cold brew is not the same as iced coffee, which is just regular coffee poured over ice, naturally. No, there is an art and a science here. Cold brew is made when coffee beans are steeped in cold or room-temperature water for 12 to 24 hours. Like a big tea bag, only with coffee.
Some cold-brew lovers brag that their magical caffeinated elixir not only tastes better than the regular hot stuff, but it's healthier, too. So, what's the deal? Let's cut through the coffee confusion.