Bright-eyed, bushy-tailed, and brilliant—mascara has a big job. And yet, even after finding a brand and product you love that works well, it can be tough to nail the same results time and time again. The truth is that you might be getting in your own way with some bad mascara habits. Technique is especially important to address with natural products, which can be a little less forgiving than their conventional beauty counterparts.
Green beauty expert and celebrity makeup artist Katey Denno has a few tried-and-true rules when it comes to mascara application and product care that seem small but can change how big your eyes look, how defined your lashes are, and how "neat" and "tidy" they look. If you want to apply mascara like a pro, follow her tips to a T: