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Your Bulletproof Coffee Fix Just Got Super Convenient. Here's What You Need To Know

Photo by Bulletproof
September 29, 2017

Your daily coffee routine just got a major boost. Most of us already know and love Bulletproof coffee–which is made by blending grass-fed butter and Brain Octane oil into your morning cup of joe to help kick cravings, boost energy, and make you feel great (plus it tastes great, too). But let’s be real—sometimes we just don’t have the time in the mornings to make our beloved Bulletproof. Enter this godsend: ready-to-drink Bulletproof Coffee Cold Brew that you can pick up at your local Whole Foods to fuel up in a few seconds flat. Here’s everything you need to know about this awesome new upgrade.

It's made from clean ingredients.

One of the benefits of making your own Bulletproof coffee at home is that you know exactly what goes into it. But thankfully, you can also trust this Bulletproof Coffee Cold Brew ready-to-drink product; each bottle contains zero sugar and no artificial sweeteners, plus it’s filled with Brain Octane oil, grass-fed butter, and toxin-free cold brew coffee. It’s a coffee drink that gives you steady, all-day energy by powering you with so much more than just caffeine.

It gives you quality fuel.

Say it with us: Fat is NOT a bad word. In fact, fat is actually really good for high performance!

Fat is a key component in cells both as a structural component of cell membranes (including in the brain) and the myelin sheath that insulates nerve fibers so they can transmit messages to one another. Fat is also an important nutrient for supporting proper hormone production and making sure your hair, skin, and nails are healthy and strong.

With 9 calories per gram, fat is an efficient source of energy1 that digests slowly, which lends staying power to your coffee. That means you’ll feel mentally sharp and satiated for hours on end.

Photo: Bulletproof

You’ll get the same Bulletproof benefits in a more convenient form.

First, let’s break down what Bulletproof coffee actually is: Bulletproof is a blend of clean coffee, butter from grass-fed cows, and Brain Octane oil, a brain-boosting fat derived from 100 percent coconut oil. It’s great morning fuel because the high fat content in this drink boosts satiety so you’re not distracted by gnawing hunger or energy crashes. Basically, Bulletproof makes you feel like a superhero.

So we’re all aligned on the benefits of Bulletproof, right? With the release of this new ready-to-drink version, you can get all of the same benefits in a quick, easy, and ultraefficient way. Lots of ready-to-drink coffee beverages you’ll find at your local grocery store are loaded with sugar—even the supposedly "healthy" ones—but Bulletproof Coffee Cold Brew relies on grass-fed butter and Brain Octane oil to provide sustainable energy from high-quality fats instead of from the sweet stuff.

Your brain will get a major boost.

Brain Octane oil, the official ingredient in Bulletproof coffee, gets its "brain food" reputation because it is quickly and efficiently converted into ketones in the body, which the brain can use for energy2 as an alternative to glucose. This process is called glyconeogenesis—making energy from noncarbohydrate sources like fatty acids3. What’s better, unlike excess energy from carbohydrates, unburned ketone energy can’t be stored as fat!

Aside from providing filling fat and vitamins A, D, and K, butter (also found in Bulletproof coffee) contains butyric acid, a short-chain fatty acid that’s been studied for its anti-inflammatory properties and potential benefit to brain function4 and gut health.

It's the easiest way to enjoy Bulletproof coffee.

Making Bulletproof coffee at home requires measuring and blending your ingredients until perfectly emulsified and frothy. While the benefits are definitely worth the hassle, sometimes it’s difficult to prepare when in a time crunch and makes it harder to stick to your healthy living routine—especially when you’re on the go or traveling. For those who don’t have time to spare but want to take a step toward a sharper, stronger mind and a more steady stream of energy, ready-to-drink Bulletproof Coffee Cold Brew offers the same benefits of homemade Bulletproof coffee in a pre-made beverage that’s ready when you are—simply shake and enjoy.

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