Step Inside The Store That's About To Revolutionize Charitable Giving

Over the years, FEED bags have become ubiquitous symbols of charitable giving. And now, they have a stylish new home in DUMBO, Brooklyn, nestled in a retail store that brings life to their message.

Created by Lauren Bush Lauren in 2007 to help the 800 million people around the world who are food insecure, each bag brings a certain number of meals to schoolchildren. In the last decade, Bush Lauren has managed to deliver more than 95 million meals to hungry mouths through on-the-ground partners.

We peeked inside the shop before it's grand opening on May 3 and were struck by its diverse, thoughtfully curated offerings. Reusable Soma water bottles appear alongside small-batch candles, self-watering basil, and decks of tarot cards. You can tell that each brand is hand-chosen for its ethical, responsible production practices, and together they form the perfect collection for the modern-day conscious guy or gal.

"Our 'FEED Finds' are a curated selection of items from other socially conscious brands. We selected products that do good in some way, from artisan-made alpaca teddy bears to one-of-a-kind ceramics made locally," Bush Lauren tells mbg. "We want to provide customers varied opportunities to make an impact with their purchases, so we’re excited to offer a special assortment in the store."

Bush Lauren hopes that her dynamic shop will provide a tangible way for customers to join in the fight against global childhood hunger. "We really wanted to provide customers with a permanent in-store experience as a way for them to see first hand the impact of their purchases, something that isn’t always translated online," she says.