At mindbodygreen, we get to meet the female entrepreneurs who are passionate about making the world a healthier place. In this new series, we’re profiling #WellnessWonderWomen who inspire us with vision and dedication—and hopefully inspire you, too.
Serial entrepreneur Miki Agrawal is working to remove the taboo surrounding menstruation. The CEO and co-founder of THINX, the underwear for periods, she's making pads and tampons redundant.
Developed over three years, THINX "period-proof" underwear is made of layered fabric that absorbs liquid to prevent leaks. It can be incorporated into a cycle set of different absorption levels depending on the day.
While THINX isn’t the only player in the period underwear field—Dear Kate, KnixWear, and PantyProp are also making waves—the brand has had some serendipitous marketing moments. Concerns over the wording and imagery of THINX New York subway ads started a spirited conversation within the city. The ads are now in 1 out of every 10 subway cars in NYC.
Not one to shy away from topics that are often swept under the rug, Miki is also thinking up smart ways to solve light bladder leaks and clean your bum. We caught up with the unapologetic businesswoman to get her take on the entrepreneurial spirit and the future of sanitation.