Alicia Yoon is a Korean skin care expert and the founder of Peach & Lily, a leading source and retailer for all things K-beauty. She studied philosophy at Columbia University before receiving her MBA from Harvard Business School. She travels regularly between New York City and Seoul to find the best products and new, innovative skin care, and she has helped make Korean beauty the phenomenon it is in the United States today. She's an esthetician certified by spas in Korea and licensed in New York. She's also on WWD's 25 Most Innovative Beauty Executives list and serves on the Cosmetic Executive Women (CEW) board of governors.