Founded in 2011, Birch Benders is the number one natural pancake & waffle mix brand in the country and can be found in over 15,000 stores. With a flagship product of all-natural, just-add-water pancake & waffle mix, Birch Benders has expanded to offer a suite of products including frozen toaster waffles and microwavable cups. With six first-to-market lines introduced in the past decade, Birch Benders is one of the top innovators in the breakfast space.