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Starbucks Looking into Adding Juice Bars

Image by Tatjana Zlatkovic / Stocksy
October 13, 2011

It appears our prediction of a global juice boom is taking hold. Is Starbucks exploring the possibility of getting into the juice bar business? Eater reports:

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<a target="_blank" href="http://www.nypost.com/p/pagesix/from_java_to_juice_bars_Y4wx71vns3xHsDJ3xMr1zJ?utm_campaign=Post10&amp;utm_source=Post10Alpha" class="mbg-track-event" data-track-event-types="click" data-track-type="article-link" data-track-prop-element-id="in-body-link" data-track-prop-label="page_type | element_id" data-track-prop-category="Link" data-track-prop-link="http://www.nypost.com/p/pagesix/from_java_to_juice_bars_Y4wx71vns3xHsDJ3xMr1zJ?utm_campaign=Post10&amp;utm_source=Post10Alpha">Page Six</a> says yes: they claim <a target="_blank" href="https://www.mindbodygreen.com/tag/Starbucks" class="mbg-track-event" data-track-event-types="click" data-track-type="article-link" data-track-prop-element-id="in-body-link" data-track-prop-label="page_type | element_id" data-track-prop-category="Link" data-track-prop-link="/tag/Starbucks">Starbucks</a> CEO <a target="_blank" href="https://www.mindbodygreen.com/tag/Howard-Schultz" class="mbg-track-event" data-track-event-types="click" data-track-type="article-link" data-track-prop-element-id="in-body-link" data-track-prop-label="page_type | element_id" data-track-prop-category="Link" data-track-prop-link="/tag/Howard-Schultz">Howard Schultz</a> has hired a manager from New York juice bar Liquiteria to fly out to Seattle to training baristas in the fine art of juice pressing. Starbucks reps say this is all &quot;rumor and speculation.&quot; A source told Page Six: &quot;He said he wants to start dividing coffee shops within weeks to make one half a pressed juice ‘grab and go’ bar.&quot; Starbucks already sells smoothies and a couple juice choices, so it's really not that big of a stretch to imagine them expanding into pressed juice.

So what do you think?

If this is true, is this a good thing?

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