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August 27, 2016

The National Park Service may be turning 100 years old this year, but it takes volunteers of all ages to keep our parks free from invasive species, safe for native animals, and friendly and educational for the American public.

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Co-founders Sevag Kazanci & Keith Eshelman
Photo by Parks Project

The idea for Parks Project came when Keith Eshelman and Sevag Kazanci showed up to volunteer at a local park and found themselves — weekend after weekend — surrounded by "bored retirees." They wondered, had their generation stopped caring about parks?

So they founded Parks Project, a community for organizing park volunteer days. From there, they turned to fashion, putting out a collection of fashionable, vintage-style shirts and accessories championing parks and the outdoors.

Joshua Tree Sun Racerback, Passport Cover
Photo by Parks Project
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With each purchase of a tee, reusable canvas bag, or water bottle, you can help fund a project at your favorite park. The Channel Islands sleeveless tee funds the clearing and removal of invasive plants. A racerback Denali tank funds bear-proof canisters for hikers to encourage bears to eat salmon out of the river instead of trail mix. A soft, gray Grand Canyon tee funds visitor education. There are 23 projects in total, with plans to expand — they have a 10-year goal of funding 100 projects and generating 100,000 volunteer hours.

Photos credit: Parks Project
Image by Grand Teton Tote Bag, National Parks Bottles

If choosing a favorite park is like choosing a favorite child, impossible, then you could get an accessory that shows your outdoor pride, like a "LEAVE IT BETTER THAN YOU FOUND IT" leather keychain, a bronze Clear a Path shovel charm necklace, or a flat-brimmed baseball cap with a subtle topographic detail that would look equally on point on the trail or downtown, all of which help Parks Project expand and organize more volunteer hours across different parks. Oh, and everything is proudly made in the USA.

Even though Parks Project would like you to put away your phones and get back into nature, they're not above employing any and all social media tricks for the cause, like gorgeous Instagram photos of sweeping park vistas and supporters wearing the merch, Facebook events for volunteer days, and the infamous hashtag, peppering their posts with #radparks.

Their end goal? To get the most connected generation to turn off their phones, disconnect, and get their hands dirty in one of our national treasures.

Related reads: Happy National Park Service Day! 12 Of The Country's Most Beautiful Views

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Alden Wicker
Alden Wicker

Alden Wicker is the founder and editor of EcoCult, a lifestyle blog about all things sustainable in New York City and beyond, including fashion, beauty, food, design, and events. She is a regular contributor to Refinery29, and has been published in xoJane, Well Good, Huffington Post Green, Narratively, LearnVest, Conscious Magazine, Societé Perrier, and Greatist. She is a co-founder of the Ethical Writers Coalition as well as the electronic music blog Under the Sound, and lives with her fiancé and two rescue kitties in Brooklyn. Find her on Instagram, Facebook, and Twitter.