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Everything In This Healthy On-line Grocery Store Costs Just $3 (No, Really)

Liz Moody
Author:
July 14, 2017
Liz Moody
Contributing Food Editor
By Liz Moody
Contributing Food Editor
Liz Moody is a food editor, recipe developer and green smoothie enthusiast. She received her creative writing and psychology degree from The University of California, Berkeley. Moody is the author of two cookbooks: Healthier Together and Glow Pops and the host of the Healthier Together podcast.
Photo by Brandless
July 14, 2017

Brandless is a new on-line store, selling groceries, cleaning supplies, and beauty products. Sounds like a number of other on-line markets, doesn't it? Except for one major difference—everything on Brandless costs just $3.

That's right. Organic cold brew? $3. Lavender hand soap? $3. Organic maple syrup? You guessed it—$3.

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So how do they do it? The company claims they've removed something they're calling brand tax, or the up-charge consumers pay for branded products. "We estimate the average person pays at least 40% more for products of comparable quality as ours," the company said. "And sometimes up to 370% more for beauty products like face cream. We're here to eliminate BrandTax™ once and for all."

They claim to do it all without compromising quality, and their standards are certainly strict enough to impress. Their entire food selection is GMO free, and free of artificial flavors, colors, and preservatives. Over half of their offerings are organic. They don't test on animals, and have banned over 400 harmful ingredients typically found in beauty products, such as parabens, polypropylene, phthalates, and sulfates.

The startup raised over $50 million in funding, and hopes to use the funding to rapidly shake up the consumer product space.

Want to save more money on food? Each of these healthy dinners costs less than $1 a serving.

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Liz Moody
Liz Moody
Contributing Food Editor

Liz Moody is an author, blogger and recipe developer living in Brooklyn, New York. She graduated with a creative writing and psychology degree from The University of California, Berkeley. Moody has written two cookbooks: Healthier Together: Recipes for Two—Nourish Your Body, Nourish Your Relationships and Glow Pops: Super-Easy Superfood Recipes to Help You Look and Feel Your Best. She also hosts the Healthier Together Podcast, where she chats with notable chefs, nutritionists, and best-selling authors about their paths to success. Her work has been featured in Vogue, Glamour, Food & Wine & Women’s Health.