Everything In This Healthy On-line Grocery Store Costs Just $3 (No, Really)

Brandless is a new on-line store, selling groceries, cleaning supplies, and beauty products. Sounds like a number of other on-line markets, doesn't it? Except for one major difference—everything on Brandless costs just $3.

That's right. Organic cold brew? $3. Lavender hand soap? $3. Organic maple syrup? You guessed it—$3.

So how do they do it? The company claims they've removed something they're calling brand tax, or the up-charge consumers pay for branded products. "We estimate the average person pays at least 40% more for products of comparable quality as ours," the company said. "And sometimes up to 370% more for beauty products like face cream. We're here to eliminate BrandTax™ once and for all."

They claim to do it all without compromising quality, and their standards are certainly strict enough to impress. Their entire food selection is GMO free, and free of artificial flavors, colors, and preservatives. Over half of their offerings are organic. They don't test on animals, and have banned over 400 harmful ingredients typically found in beauty products, such as parabens, polypropylene, phthalates, and sulfates.

The startup raised over $50 million in funding, and hopes to use the funding to rapidly shake up the consumer product space.