Brandless is a new on-line store, selling groceries, cleaning supplies, and beauty products. Sounds like a number of other on-line markets, doesn't it? Except for one major difference—everything on Brandless costs just $3.
So how do they do it? The company claims they've removed something they're calling brand tax, or the up-charge consumers pay for branded products. "We estimate the average person pays at least 40% more for products of comparable quality as ours," the company said. "And sometimes up to 370% more for beauty products like face cream. We're here to eliminate BrandTax™ once and for all."
They claim to do it all without compromising quality, and their standards are certainly strict enough to impress. Their entire food selection is GMO free, and free of artificial flavors, colors, and preservatives. Over half of their offerings are organic. They don't test on animals, and have banned over 400 harmful ingredients typically found in beauty products, such as parabens, polypropylene, phthalates, and sulfates.
The startup raised over $50 million in funding, and hopes to use the funding to rapidly shake up the consumer product space.
Want to save more money on food? Each of these healthy dinners costs less than $1 a serving.
Liz Moody is an author, blogger and recipe developer living in Brooklyn, New York. She graduated with a creative writing and psychology degree from The University of California, Berkeley. Moody has written two cookbooks: Healthier Together: Recipes for Two—Nourish Your Body, Nourish Your Relationships and Glow Pops: Super-Easy Superfood Recipes to Help You Look and Feel Your Best. She also hosts the Healthier Together Podcast, where she chats with notable chefs, nutritionists, and best-selling authors about their paths to success. Her work has been featured in Vogue, Glamour, Food & Wine & Women’s Health.