Skip to content

Victoria's Secret Ends "Perfect Body" Campaign In Wake Of Backlash

Emi Boscamp
mbg Contributor By Emi Boscamp
mbg Contributor
Emi Boscamp is the former News Editor at mindbodygreen. She received a BA in English and minors in Spanish and Art History from Cornell University.

It seems like the news has been filled recently with stories of women who have taken a stand against the ridiculous body standards that both Hollywood and the fashion industry have set for them. Just last week, we reported that Kiera Knightley posed topless in order to protest photoshopping, the latest in a seemingly endless stream of women protesting body stereotypes.

It seems the fashion industry is responding. Victoria's Secret recently launched a campaign for its new "Body" bra range called "A Perfect Body." After much backlash — including a petition on and an outpouring of support for the petition on social media (with the hashtag #iamperfect) — Victoria's Secret has changed the ad slogan to "A Body For Every Body."

London-based newspaper The Independent tweeted screenshots of one of the "Perfect Body" ads, along with the #iamperfect hashtag:

We're glad Victoria's Secret is listening and responding to the public's concern about the unhealthy message their campaign relays about body image, but they certainly have a ways to go after implying that similarly skinny, long-legged models are the only version of "perfect" we should accept. The wording of the updated campaign might be different, but the ad still shows models with no diversity in size or shape.

If Victoria's Secret needs an example of how the photo should really look, they should head over to Dear Kate's website, which features a photo of ten "real" women — women you'd see on an everyday basis, like doctors, CEOs and artists — who come in a multitude of shapes.

What do you think of the company's ad campaign and the rewording of its slogan?

Want your passion for wellness to change the world? Become A Functional Nutrition Coach! Enroll today to join our upcoming live office hours.


More On This Topic


How To Find Your Calling

How To Find Your Calling
More Lifestyle

Popular Stories


Latest Articles

Latest Articles

Your article and new folder have been saved!