Once & For All: Should You Rub Or Press In Your Skin Care Products?

Among beauty experts, there's tons of talk about how you should apply your skin care products. We've got the when, the where, and the why pretty much tackled, but the how becomes a little more challenging to dissect. Case in point: the pressing versus rubbing debate. 

In one corner, we have those who suggest you use the weight of your palms to press products into your face, as this technique keeps you from pulling at the skin and exacerbating wrinkles down the line. And in the other, you have those who say that rubbing in circular or upward motions can offer a lit-from-within glow (so long as you do it correctly). 

Short answer? There isn't one. Ultimately, you should do whatever feels good for you in the moment: "It's more important that you are consistent and enjoy your skin care routine," notes esthetician Tami Blake, founder of Free + True. Whether you enjoy pressing in products or would rather revel in a light massage, well, that's totally up to you. 

Blake personally prefers spreading products with light pressure for stimulating circulation and increased absorption into the skin (since you're literally working them in with your hands). Hot tip: She also sprays on a hydrating toner while layering her serums and moisturizers, as the mist not only further enhances absorption but also provides enough slip that you're not tugging at the skin.

While both Vargas and Blake generally favor rubbing in products, they do make exceptions for certain formulas. First up: eye creams. "I would pat or very gently tap on an eye cream. The skin there is so delicate and sensitive," Vargas notes. In fact, the eye area is the thinnest skin on your entire face, and even the tiniest amount of tugging can cause micro-tears and fine lines—it may be best to skip the circular motions altogether just to be safe. As Blake adds, "I prefer to apply the product by tapping around my orbital bone."