This Is How Hailey Bieber Gets Her Famed Feathery Brows (Surprisingly Simple!)

A sparse-browed gal myself, I always catch myself marveling at people's full, fluffy eyebrows. Whether they're on a masked-up passerby sharing the sidewalk or in a photo on social media, I'll admire the handiwork with a mental round of applause.

One set of arches that frequently grabs my attention belongs to supermodel and bareMinerals partner Hailey Bieber. Bieber is somewhat of a brow regrowth inspiration: She told Elle back in August that she, too, fell victim to the overplucking craze that left her poor eyebrows pencil-thin. You'd, of course, never know it—Bieber now sports thick, feathery brows on the regular, a result of both keeping her eyebrows healthy and moisturized (apparently she’s got a thing for castor oil) and a top-notch styling routine. 

Don't scoff just yet. Sure, a brow gel is by no means groundbreaking, but Bieber explains it’s the perfect tool to polish those hairs without looking like you've got painted-on arches. "It's the one thing I do every single day," she gushes during a Zoom demo. "Even if I'm not wearing makeup, it's the one thing I wear." 

In comes the brow gel hack: Her makeup artist, Denika Bedrossian, coats Bieber's brows with bareMinerals' Strength & Length Serum-Infused Brow Gel in clear ("It's like a deep-conditioning mask for your brows," Bieber notes), before sweeping on the same confection in the shade "coffee." 

This is where people tend to, well, raise a brow: Doesn't it make more sense to apply the clear gel after the hue so as to set the hairs? But as Bedrossian explains, swiping on a clear gel pre-pigment thickens the strands and fluffs them into place. Then the brown shade can "warm it up a little bit," she says.