Janie Hoffman

CEO & Founder of Mamma Chia

Janie is the CEO & Founder of Mamma Chia, an organic chia-based food and beverage company based in San Diego, and the category innovator and creator of the first-to-market chia seed beverage. Mamma Chia was awarded Beverage World's "Breakout Brand" for 2014. In 2013, Mamma Chia was awarded Nutritional Outlook's "Best Retail Brand" and in 2012, Janie was honored with BevNET’s “Person of the Year” award. And in 2011, Mamma Chia received BevNET’s “Best Non-Carbonated Beverage” award. In addition to spreading the love of chia, she enjoys growing Hass avocados and pineapple guavas on her small farm in rural San Diego. Janie is also the author of two books, Chia Vitality: 30 Days to Better Health, Greater Vibrancy, and a More Meaningful and Purposeful Life and The Chia Cookbook: Inventive Delicious Recipes Featuring Nature’s Superfood, Random House, 2014.