With a background in traditional marketing and deep experience in marketing to and building brands for women, Amy Stanton has a unique perspective on the women’s landscape, the role of femininity in personal and professional lives, and the impact that unleashing our true feminine power can have on our happiness.
Amy founded Stanton & Company (S&Co) with a passion for promoting and building positive female role models and messaging for women. Since 2006, when the company opened its doors, S&Co has built a roster of philosophy-driven brands, including exceptional athletes, lifestyle experts, and brands in the healthy, active living space.
Before founding Stanton & Company, Amy served as the first-ever chief marketing officer (CMO) for Martha Stewart Living Omnimedia and was the head of marketing and communications for NYC2012, New York’s Olympic bid, where she developed and executed both the local and international campaigns for this first-ever endeavor. Amy started her career in account management at advertising agencies including BBDO, JWT, and BBH.
Between her leadership roles on Fortune 500 accounts in advertising, her role as the CMO at Martha Stewart Living Omnimedia, and, most recently, as founder and CEO of an eleven-year-strong marketing and PR agency focused on building female-focused brands, Amy has deep experience in the women’s space and a wide range of relationships with powerful women who have inspired her thinking about femininity and how women can be their best.
Amy recently co-authored The Feminine Revolution with Catherine Connors, challenging the idea that femininity is weak, and encouraging women to redefine and embrace their feminine qualities as sources of power.
Amy has received accolades and awards from the Sports Business Journal, Women in Sports and Events (WISE) LA, and BlogHer, and Stanton & Company has been recognized as an industry leader. She speaks about femininity, marketing and representation, women in sports, and women’s leadership.