Adina Grigore is the founder of S.W. Basics, a company that she started out of her kitchen in Greenpoint, Brooklyn in 2009. In November 2014, Target.com started offering S.W. Basics' products online, and the line will available in stores in March 2015. Adina is a graduate of Fordham University and the Institute for Integrative Nutrition, and has worked at Pure Food and Wine and OneLuckyDuck.com, and as a personal trainer at Equinox.