The new brand is called Sejaa and here's what they say on their website:
Developed by model, actress and environmental activist Gisele Bündchen, Sejaa is the result of many years of passionate development.
Driven by the desire to develop a line of pure and natural skincare, Gisele also wanted to create products with as little impact on the environment as possible. Using all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper, Sejaa Pure Skincare was born.
The result? A revolutionary skincare line that protects and supports your skin's natural radiance, while also protecting the health and beauty of our environment.