Ruari grew up on the Isle of Mull in Scotland, where he set up his first business selling and servicing PCs on the island at 16. He followed a career in sales and at the age of 25 he found himself in London as a commodities broker. He quickly established himself as a success and 10 years on he set up and manages one of the leading Jet Fuel desks. Eighteen months ago, after a few failed attempts, Ruari quit drinking, and it fundamentally changed his life. Together with a colleague they decided to create something to change the peer pressure around giving up drinking.