I started Kind Eye because I’ve always been a conscious consumer and a few years back, I discovered a problem that could be solved with some research and some web skills. My tinted moisturizer had been discontinued, so I was on the hunt for a new one. Feeling overwhelmed with the information available, I paused. I thought, heck, I build websites for a living, why not build one that has this information available in one place? And so Kind Eye began … and the drive is always to simplify for the conscious consumer … trying to do the right thing but probably not having hours and days to hunt for the information.