Meatless Monday is global movement with a simple message: once a week, cut the meat. Launched in 2003 by Sid Lerner, Meatless Monday is a non-profit initiative of The Monday Campaigns, working in collaboration with the Center for a Livable Future (CLF) at the Johns Hopkins Bloomberg School of Public Health. Their goal is to reduce meat consumption by 15 percent for personal health and the health of the planet. Meatless Monday provides information, news, free recipes and promotional materials to help individuals, schools, restaurants, hospitals, food companies and entire communities to start each week with a commitment to eating healthy, environmentally friendly, meat-free meals. Meatless Monday has gone global with representation in nearly 40 countries.